The Shopping Festival will be launched on Thursday, March 14, which is organized by Asharqia Chamber in the activities «The Eastern Season 2019», from March 14 to 30.
It comes as the first season of Saudi Arabia's 11 seasons in 2019, which will be launched in various regions of the Kingdom within the program of quality of life 2020, which is one of the most important programs of the Vision of the Kingdom of 2030 that aims to diversify the economic base and increase the attractiveness of the Kingdom tourism.
The "Saudi Seasons 2019" initiative includes (11) tourist season that are providing a recreational environment aims at consolidating the past, evoking the future and covering the majority of the regions and cities of the Kingdom, which has many cultural, tourist and heritage elements.
The Eastern Region receives the first of these seasons because of its distinctive cultural and tourist character and distinct between the regions of the Kingdom
The nature and originality of the area
The chairman of Asharqia chamber, Abdul Hakim bin Hamad al-Ammar al-Khalidi, said that the Shopping Festival, which Asharqia Chamber contributed in it within the season of this year, is characterized by the diversity of its activities and events that stand out from the character of the Eastern Region, reflect its originality and culture throughout history and emphasizes the national identity and its consolidation among future generations.
On the other hand, it offers discounts and unprecedented and distinctive on many brands, fashion houses and family items.
Interactive places
The festival will be held in a number of major shopping malls in the region such as Al-Rashid Mall, Darin Mall and Al-Shatie Mall.
It includes the theater corner, which will be held in the three malls, which is a program of theatrical entertainment integrated, and includes theatrical performances and interesting and many of the children's daily gifts.
It also includes children's garden corner, which is also held in the three malls, which is an innovative and modern garden with its main features in the Eastern Region.
It includes interactive spaces related to the development of children's mental and artistic energy with specialized operators and a professional team for the organization of children's safety and security.
Port of musk and amber
The Heritage Center (Darin Harbor) will be held in both Al-Rashid and Darin Malls, which includes a sea heritage decor that is highlighting the originality and elegance of Darin Harbor, which was once called the port of Musk and Amber and dates back to pre-Greek times.
Skilled folk craftsmen in the heritage industries will also be hosted to be presented to the public and visitors.
Popular heritage groups will provide popular folklore every Friday, as well as heritage photography, through which the children are filmed with popular designs and heritage and delivered images on the same day, which helps the children to fully understand the culture of their region and its history.
Virtual Reality
Besides this, Energy Corner (VR) will be held in Al-Rashed and Darain Malls, which shows the short-lived virtual reality films that show the future generations how to extract oil and some other industrial processes associated with oil, as well as the screening of old films of Aramco Saudi Arabia, which strengthens the children's culture of production work and overload their knowledge of the history of the oil region.
